Emails, Landing Pages
Vistaprint helps small businesses and individuals create everything from business cards to custom gifts, with campaigns that follow the moments that matter throughout the year.
The goal was to connect with a younger audience through fun, seasonal content across email and web, from Back to School and Halloween to Valentine's Day, with a look that could flex for each moment while still feeling like one campaign.
Working with an in-house copywriter, I developed a playful, photo-led style built on bold colours and a light tone of voice. Each season got its own festive personality, while a consistent visual approach tied every piece back to the Vistaprint brand.
The result was a high-energy campaign that boosted engagement and brought a bit more personality to how Vistaprint shows up.
