Social Media Carousels
Vistaprint's Instagram helps small business owners grow, sharing advice, community stories and the businesses it works with.
The goal was to create carousels that felt as useful and personal as the brands they featured, giving followers a reason to stop scrolling and swipe through.
I designed three carousels, each with its own job. "How do you know you need to rebrand?" turns advice into an editorial read, with serif headlines, a soft grid background and sky-blue highlights picking out the key sign on each slide, before a final nudge to the Vistaprint blog.
The Vista Collective July Recap celebrates the ambassador community, opening on a collage of their products and giving each business its own slide, told in the founders' own words.
For Madeleine's Candy Shop, photography leads. Festive reds and greens carry the shop's holiday products, paired with sweet-toothed headlines like "Now we're sweet talking" and "Sugarcoating it."
