Logo & Brand Design
Nookie is a private reading app built for people who just want a quiet place to track the books they've read, are reading, and want to read next.
They needed a brand that felt calm, personal, and a little old-fashioned in the best way. No social feed, no ads, no data collection, so the identity had to feel private and inviting rather than corporate or techy.
I designed a mark that combines three simple nouns tied to the reading experience: a book, a bookmark, and reading glasses, distilled into one clean iconographic form. From there, I built out a full logo system including a standalone logomark, horizontal and vertical lockups, an app icon, and favicon, with light and dark variants for every version.
