PROCESS

How we’ll create something you’ll love

Good design doesn't happen by accident. CRAFT is my proven process for creating logo and visual identity work that is strategic, considered, and built to last.

Connect

Before anything kicks off, let's have a chat. It's a free, no-pressure call where we get to know each other, talk through your project, and figure out if we're a good fit.

If it feels right, you'll get a proposal laying out exactly what we'll work on and how we'll get there.

Research

Once the project's confirmed, we get into it. This is a one-on-one strategy session, about an hour, done remotely, where I learn everything about your business, your audience, your values, and what you're aiming for.

This chat becomes the foundation for everything else. No guessing, no assumptions, just a brief built on actually understanding your business.

Action

This is where the magic happens. With a solid brief in hand, I put together one thoughtful, fully fleshed-out concept. Not a handful of options to pick from, just one direction done right.

Over about three weeks, that concept grows from an initial sketch into a complete visual identity system, mockups included, so you can see exactly how your brand will look out in the wo

Fine Tune

The details are what make design great. Once I present the concept, we polish it together. Your feedback shapes the work as it gets sharpened and refined until everything feels spot on.

This part's just as much about teamwork as it is about getting things precise, the goal is a brand you're genuinely excited about.

Transfer

Once everything's approved, it's time to hand it all over. You get every brand asset in the formats you need, organized and ready to use anywhere you need it.

It's all yours now, built to last, and delivered with total confidence.
FREQUENTLY ASKED QUESTIONS

You ponder,
I answer.

What sets you apart from other design studios?

Strategic thinking meets strong execution. With 10+ years of experience in the industry, I bring real insight and brand-first thinking to every project, no matter the size or stage of the business. I take the time to listen, guide you through the process, and deliver work that strengthens both your brand and your results.

How long does a project take?

On average, brand design takes 4 to 6 weeks to complete. Just get in touch, and you'll receive a proposed start date plus a custom timeline built around your specific project.

What if I don't like the design?

We’ll work in partnership, with several rounds of revisions built in. We’ll check in together at important milestones throughout. Every step is designed to keep us on the same page.

Do you work with clients from any country?

Absolutely! I run my studio from Valencia, but I work with clients all over the world. Over the last three years, I’ve gotten used to juggling times zones and keeping communications seamless, no matter where you’re based.

Are payment plans available?

Definitely. I offer personalised payment plans based on what works for your budget. Let me know a rough number on the inquiry form, I'm always open to finding a setup that works for both of us.

What happens after the project is finished?

Once we wrap up, you'll have everything you need and full ownership of the designs. Your project portal will stay open too, so you can reach out anytime for ongoing design support or further projects.